CheesyAndTheBears
media kit | IG | TT
CheesyandtheBears is the creative powerhouse of longtime collaborators Tyler Carlin and Gogosongs (Dave Zand), childhood friends born and raised in Coral Springs, South Florida.
They turn everyday products and habits into deadpan commentary and they are in the top 5% for engagement among creators based on Beacons-verified data.
Nothing in their feed is loud, flashy, or instructional, they simply show what happens when modern consumer culture meets reality. CheesyAndTheBears creates observational, dry-humor content that examines modern consumer culture, using everyday objects, habits, and trends as a lens to explore how complicated “normal life” has become. Sustainability and eco-friendly claims are a frequent theme, but the content extends beyond that into drinks, food, packaging, household products, technology, convenience culture, and the contradictions of modern living.
Their audience is made up of thoughtful, media-savvy viewers who are skeptical of modern consumer trends, who respond to intelligent humor that mirrors their own frustrations with labels, rules, and the complexity of everyday products and habits and prefer observation and humor over being told what to think.
CheesyandtheBears are a strong partner for brands that are confident in their products and that understand modern consumers respond better to trust, nuance, and humor than to overpromising or overly polished messaging.
Tyler is the face of the brand, a formally trained musician and biochem engineer and Dave is a Berklee College of Music graduate working tirelessly behind the scenes. Outside their creative work, both creators value family, great food, tv/film, creating music, golf, poker, video games, and anything that sparks laughter. They are passionate supporters of altruistic causes, including the Rainforest Alliance, fair-trade initiatives, and conservation efforts. Tyler is a proud father to a 9-year-old daughter, and Dave is a proud father to a 6-year-old daughter and 1-year-old son. Their shared values, complementary skill sets, and lifelong bond continue to drive the expanding impact and vision of Cheesy and the Bears.
Past brand collabs: GFBeef, Grove Collective